Limitations of Flat Cohorts
Single dimension cohorts hide actionable variance and yield vague retention initiatives.
Intent-Based Segmentation
Cluster by primary job-to-be-done or entry use case to isolate fit vs execution problems.
Lifecycle Lenses
New, activated, expanding, at-risk each have different intervention levers.
Feature Adoption Depth
Measure depth (core + secondary feature usage) not just breadth (login counts).
Visualization
Layer multiple dimension filters enabling analysts to pivot quickly without custom SQL each time.
Action Loop
Direct findings into targeted campaigns, product tweaks & success outreach.